Our mission

Wear good, feel good, do good!

About us

Redefining Elegance with Maximalist Boldness

Founded in 2017, DAL is a Saudi brand that embraces the unique aesthetic of maximalism through an abstract eye. With an ethos that focuses on elegance and state of the art authenticity, DAL encourages every woman to stride in a bold fashion. ‘More is more’, is what DAL believes, illustrating a powerful essence through every collection.

Reimagining Modern Abayas with Bold, Geometric Elegance

Designed for the modern woman, DAL caters to her clientele with abayas reimagined from a novel angle. Ensuring the perfect fit, signature silhouettes in the form of T-length styles and poncho cuts are adorned with embroidered elements inspired by geometric patterns. Staying true to the brand’s maximalist spirit, DAL emanates this through abstract prints.

A Hidden Gem in Jeddah

DAL’s flagship store, referred to as their “ hidden gem”, is located in Jeddah at a location significant to their beginning. Transcending seasons, DAL’s astonishing styles create room for innovation and creativity while exuding an effortless yet powerful aura.

Why DAL

Customer Support

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delivery in KSA on every single order.

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